China Market Report 2022
China’s market development prospect is optimistic, and consumers’ demand for wines and other alcoholic drinks is still strong based on the following data and facts.
GDP of China's 31 Provinces in 2021 & 2020
China’s GDP hit 113 trillion yuan and 100 trillion yuan in 2021 and 2020 respectively; all provinces had a growth in 2021. This shows the strong resilience of the Chinese economy and the positive alcoholic drinks market.
GDP & The Alcohol Drinker Proportions in 2020
The alcohol intake of a place is strongly related to its economic power. Guangdong in South China is the richest province with the highest alcohol drinker proportion for more than two decades.
China Imported Wine Value in 2016-2021
China’s imported wine volume & value have been gently decreasing for many years due to the crackdown on corruption in 2013 and the COVID-19 pandemic since 2020. But the decrease is temporary, and the prospect is positive according to its economic statistic and population prospect..
China Imported Wine Volume in 2016-2021
China’s imported wine volume & value have been gently decreasing for many years due to the crackdown on corruption in 2013 and the COVID-19 pandemic since 2020. But the decrease is temporary, and the prospect is positive according to its economic statistic and population prospect..
Average Price Per Litre of China Imported Wine in 2015-2021
The average unit price has been rising slowly from 2015 to 2020, only dropped in 2021 due to the jumping international logistic price hit by the COVID-19, showing a drinking trend of “Drink Less, but drink better”.
ChinaTop 10 Imported Wine Countries by Value in 2014-2021
Australia, France, Chile were the top three exporters to China in 2019 and 2020, while in 2021, France was the No. 1 exporter. Unit: Million U. S. Dollars
China’s Top 6 Importing Port
Guangdong, Shanghai, Zhejiang, Fujian, Beijing
Consumers' Wine Region Preference
The top 11 Chinese consumers' wine region preference are:
Domestic Wine & Imported Wine Preference
Imported wine and Chinese wine are almost preferred evenly. Chinese young consumers seem to be fond of domestic products, while imported wines are still considered to have better image and favored by many consumers.
Wine Consumption Occasions Preference
Wine consumption occasions have been switched from gifting to friends’ gatherings, self-enjoyment, and business meals. Chinese consumers seem to drink wines more and more in their lifestyles.
Consumer Age Groups & Wine-Drinking Proportions
More than 65% of consumers born from the 1960s to the 2000s drink wine, meaning wine is favored by every generation as a healthy and fashion drink, especially younger generations who are born from the 1980s to the post-1995s.
